Boat&Barn

Branding | website | collateral | marketing campaigns

Co-owners Mariah and Jonathan contacted me looking to create a unique and exciting identity for Boat&Barn. After spending time talking through their business strategy, competitive analysis, and target demographics; the strategy came together quickly. The owners were already asking the right questions, allowing for a more in-depth research and discovery phase.

The objectives for Boat&Barn were to:
- Establish branding that belongs within the market, yet disruptive to competition
-Appeal to the target demographic with appropriate aesthetic & style
-Match the brand voice and support the business strategy; building brand-awareness
and loyalty in the shortest amount of time possible.

The Boat&Barn brand identity pairs old-fashion traditions with sustainably sourced, ethically produced quality meat.