Brand Questionnaire — Anchor Point Design Co.

take your business to the next level.

Step one is telling me all about your business.
Fill out this brand questionnaire, and let’s jumpstart the process.

Name

First Name

Last Name

What's your business name?

How many locations do you have? Any sub brands under this primary brand?

What do you offer? What are your main products or services?

Extra credit, what makes your product or service unique? What are you offering that the competition doesn't?

Tell me about yourself.

Who you are, why you're in your area of business, your favorite type of coffee - whatever you'd like me to know!

Tell me about your business.

Feel free to use your elevator pitch, but I'd also love to hear the story of your business, and why you're ready to take the next step to more exciting and human branding.

What are your current business goals?

Also, what's your biggest pain point?

What's your annual profit margin?

How much are you looking to increase profits this year?

Who's your competition? What are they offering?

Knowing how to leverage your unique offering is where branding can make a huge impact.

What's your competitive edge?

Tell me about your origin story and your 'why'.

What's your current demographic?

Would you like that to change?

What should people feel when they interact with your brand?

Excited, hopeful, and empowered are all great. But feel free to be more specific too.

What would be the best outcome from rebranding?

Let's focus on your business objectives in how your brand is built.

What service are you looking for?

Last one! What's your timeline?

When you do you need your brand and or website completed by? Start dates can vary by up to 2 weeks.